AT&T iPhone Commercial

There are some new commercials out for the iPhone4 - several new ones I've seen so far. One of them shows a young African American man introducing his new baby daughter to the baby's grandfather. It highlights the beauty of the iPhone4's phone to phone camera capability called "Face to Face." You can see the light in the grandpa's eyes as well as see the small picture of the baby. The commercial is so touching it almost makes you forget that both people need the iPhone4 in order to make this situation work and just how many grandpas really have an iPhone4 or even want one.

There's also a commercial where a dad is trying to get his adorable teenage daughter to smile. Turns out she's just gotten braces. It's another winner. (Must be a family from an affluent neighborhood - they both have iPhone4s AND she has a full mouth of metal.)

There's one about a haircut, but I think I've only seen that once and it didn't stick with me.

The one that REALLY gets me though is the one where a young wife is calling her husband to tell him, "that thing we've been working on..." has worked. (She's pregnant.) The young actress in this part is so beautiful, so convincing, so radiant... she steals the show. Again, you forget that AT&T is the all-time champion of dropped calls, dead air, and terrible connections... all you think about is the terrific benefits of the face to face connection.

So, the commercials are pretty heart-warming but the AT&T and the iPhone4 are not exactly the top of the line service. Rumor has it that the iPhone4 has been built with the antenna improperly installed into the casing so that, as the customer holds it, the connection drops. (A special case has been built to resolve that problem apparently.) And if you go into twitter or into the bulletin boards at almost any time, you can find numerous AT&T complaints.

Nevertheless... guess who just ordered an iPhone4 3 days ago...

oh well... commercials work :-)

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If you'd like to read more about the iPhone issue with the antenna: http://news.cnet.com/8301-17852_3-20010305-71.html

If you'd like to see these little works of art called commercials: http://techcrunch.com/2010/07/11/apple-facetime-iphone-4-commercials/ That link also has some great commentary!