The Mars company has made a brilliant choice in the ad agency it has used through the years to promote Snickers. If you take a gander through YouTube at past Snickers commercials, you’ll see an array of fun that will keep you entertained for quite some time. Their most recent campaign is no different.
First we had the terrific sports ads with Betty White and Abe Vigoda being tumbled around in the mud. Those were unique and well chuckled about at water coolers all over
the U.S.A. Now we have the most recent diva commercials with Aretha Franklin and Liza Minnelli. I love how these guys can STILL surprise you even though they’ve delivered the same punchline so many times before!I just don’t get sick of these commercials. One reason is because they don’t overplay them. That is a very big key to their success. I almost look forward to seeing them because they’re not on every night or on every show I watch.
Another reason they stay fresh is because they have
several different commercials in rotation so you don’t keep seeing the same ones over and over again. And they are absolutely not formulaic – no stupid guy/superwoman to tell us how healt
hy the food is, no little kids looking cute with a wise mom in the background, no sexy models making love to the candy bar, the camera, or you. These commercials are amusing and creative!And it doesn’t hurt that Snickers is actually a pretty darn good candy bar. If you’re going to use up a bunch of discretionary calories, that’s not a bad choice to use them on.
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