I'll often stop fast-forwarding the DVR to watch an interesting movie trailer (which includes almost every trailer since I love movies even more than I love TV). The problem with movie trailers comes when they play the same ones over and over and over again. No matter how wonderful, exciting and creative the trailer is, once you've seen it a dozen times, you're sick of it.
Inception looked like a really interesting movie the first time I saw the trailer. "Wow! What was that?" I made my husband rewind to watch the buildings falling down and the spectacular special effects. "And, look, Ellen Page is in it too!" (She's been one of our favorites ever since Hard Candy - waaaay before Juno.) "We've gotta see THIS movie!" And we made a date.
Weeks later, however, after we had seen this same trailer about twenty times -- even in fast forward, we had had ENOUGH of Inception -- so much that we weren't quite so eager to see the movie after all. It had become old news now. We had seen the buildings collapse a bunch of times. Yeah, Leonardo - cool. Yeah, Ellen Page - cool. Big deal.
"Wanna go see Inception tonight? It's playing on IMAX?"
"Sure, that sounds pretty good."
"Okay."
"I'm gonna take a nap first."
"Okay."
Needless to say... we never got to Inception. After you've seen a trailer THAT many times, it's just not compelling any more.
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