M&Ms are not only a good candy (yum) but they have always had some good advertising. I remember the days when they used to run the commercial with a little cartoon of the M&M jumping into the big candy coating pool and lying out on the chaise lounge to try -- in regular and peanut! My brother and I used to day dream about going swimming with one of those Ms!
Then who could ever forget the, "Melts in your mouth, not in your hand!" campaign. We still use that phrase today for all sorts of jokes. And they STILL melt in your mouth, not in your hand!
And M&Ms are so much fun to eat. I used to have a boss who would line them up on her desk like little warriors preparing to go to battle on her tongue. She was rather controlling and the M&Ms helped de-stress her in the uncontrollable market research facility she was trying to run.
The more recent ads with the celebrities turning into M&Ms and M&Ms concerned about turning into pretzels have been somewhat entertaining and good for a chuckle even if they don't have the staying power of "melts in your mouth..."
All this leaves you with a good home feeling about M&Ms... as if they are some distant family member that makes the holidays lots of fun. I, for one, can't imagine a world without M&Ms. They make great reindeer eyes on cookies, terrific additions to just about any baking project, wonderful mindless (but very caloric) snacking during television. It was very disconcerting to me when I participated in a class by a health guru and he brought in an organic chocolate candy bar and a pack of peanut M&Ms and compared the ingredients. I felt as if my favorite uncle had gotten caught molesting children!
Nevertheless, their ad campaigns are still pretty enjoyable.
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