Who is George Zimmer? He is the founder of and (more importantly) spokesperson for Men's Warehouse.
I love these commercials. With the handsome young "studs" modeling the snappy suits and Mr. Zimmer's gravelly voice describing men's fashion. The climactic moment of each of these commercials is when he growls, "You're going to like the way you look... I guarantee it."
Maybe it's the voice. Maybe it's the extreme close up. Most of all, I think it's that confidence he exudes with his repeated assurances. You can almost hear him leaning in close to you and saying, "You're going to love the way this feels. I guarantee it," and somehow, you believe him!
