Mini Movies

Every commercial is a miniature movie - a short film. Some of these really feel like it too. When I go to visit my mom in Florida I often see new commercials that are local. This can be annoying at election time and even appalling as in the "ride it like a Ford" commercials or the headache producing repetitive lawyer commercials (the worst of which is Rubenstein).

On my most recent visit, however, I was actually choked up by these two commercials the first time I viewed them. I don't want to say too much about them or I'll ruin it for you but I've linked them below (which I never do) simply because they were so good.




Happy Mother's Day from Publix:
http://www.youtube.com/watch?v=rwPInEIkVS0&feature=youtube_gdata_player




Working Together from Florida Blue (BCBS of Florida) -no photo found
http://www.youtube.com/watch?v=JRvu_P9LMKg&feature=youtube_gdata_player

Enjoy the mini-movies!

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Mio Animals

I love animals, especially giraffes. And I love innovation. And my husband really likes Mio. So why do I find these bizarre commercials so disturbing. I actually have to change the station when these come on and that is extremely unusual for ME (I'm a person who sometimes even watches commercials on DVR.)

The Mio animals, however, are so creepy I'm afraid they'll give me nightmares!!




Maybe it's because they are so elongated and instead of being humanized animals they look like some sort of alien hybrid. They just make me shudder!





These are exactly the kind of original ingenious commercials I usually love so I can't quite figure out why I find them as abhorrent as I do. Maybe it's because I love the naturalness of animals and that is completely lost in this animated concoction that populates these commercials. It's like they have dragged animal character down to the most trite human levels. No wonder it gives me nightmares. No self respecting animal would ever sink as low as a human!




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Sexy Librarian

There are two versions of this particular commercial: the older longer one, and the newer shorter one. The shorter one is sort of boring and forgettable. What makes this commercial sorta rock was seeing the husband and salesperson's reaction to her sexy librarian speech. It seemed as if both were entranced making the commercial extra racy as the sales associate was same sex. Maybe they decided later that this was too x-rated a concept for their commercial but the short watered down version is boring comparatively.



Whoever the actress is achieves the perfect balance of wholesome and hot so that she doesn't come off cheap or porn-y but instead like a "regular gal" just goofing around with the possibilities. I think this is what gives the ad so much charm.

Wish they'd go back to the long version!

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